Aloha! 

The Hawaii Beef Industry Council (HBIC) is an non-profit organization working for the cattle producers of Hawaii in areas of education, promotion and research.

Ngau Nam or Chinese Braised Beef Shank

Have you eaten? Bright Light Marketing President Lynette Lo Tom shows you how to make a tender Chinese Braised Beef Shank that will more than satisfy that hunger.

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Local Kine

Enjoy the traditional tastes and cuisine of our wonderful Hawaiian state. Learn More

Kitchen Resources

Check out these helpful resources for tips and tricks when cooking beef. Learn More

Checkoff Remittance

Pay your monthly remittance report and learn more about what is Beef Checkoff. Learn More