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The Hawaii Beef Industry Council (HBIC) is an non-profit organization working for the cattle producers of Hawaii in areas of education, promotion and research.

Ngau Nam or Chinese Braised Beef Shank

Have you eaten? Bright Light Marketing President Lynette Lo Tom shows you how to make a tender Chinese Braised Beef Shank that will more than satisfy that hunger.

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Recipe Calendar

Check out our 2021 Beef Calendar Recipe. What's for dinner?  Learn More

Sustainability & Conservation

Learn more about how Hawaii's cattle industry contribute to our environment, society, and economy . Learn More

Checkoff Remittance

Pay your monthly remittance report and learn more about what is Beef Checkoff. Learn More